Squarespace is great, Wix too, but really -- I always wanted more for my portfolio website. Enter Webflow.
I took the Webflow University portfolio course, surprise! And I fell in love with the flexibility, built in accessibility tools, and UI flourishes you get with Webflow. Plus, it really helps me strengthen my CSS and html skills.
Squarespace is great, Wix too, but really -- I always wanted more for my portfolio website. Enter Webflow.
I took the Webflow University portfolio course, surprise! And I fell in love with the flexibility, built in accessibility tools, and UI flourishes you get with Webflow. Plus, it really helps me strengthen my CSS and html skills.
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I wanted to understand 2 things: who our web users are, and what was the problem with our signup process.
Through Google Analytics and Sock Club's CRM software, I was able to get a reasonable idea of user demographics, like clients range from junior employees to small business owners.
I then sent surveys and met with the customer facing teams -- marketing and sales. From their answers, I was able to get a more subjective perspective.
I also reached out to users who had placed orders with us for brief interviews. Some key takeaways were that Sock Club's customer service and design team are a big reason clients love using the site.
Using an online user testing platform, I asked 7 users to run through the Sock Club signup process, which revealed a lot of pain points. The biggest were:
To design a solution, I wanted to try out a mini design sprint, bringing in a couple of other team members and trying out some design exercises.
The mini design sprint was made up of me, a sock designer, a developer, and the product manager. The schedule was:
There was great insight by having other team members together! Journey mapping helped us identify where users might feel uncertainty or need to bring in another decision maker.
I created the prototype based on the sketches and went through another round of user testing. Overall, users were really positive (and not confused!) but I identified some areas to improve. The biggest issues was many users still didn't understand that Sock Club has a free design service.
Currently, development is building a pared down version so we can get insight with live users. You can view the prototype below!
Squarespace is great, Wix too, but really -- I always wanted more for my portfolio website. Enter Webflow.
I took the Webflow University portfolio course, surprise! And I fell in love with the flexibility, built in accessibility tools, and UI flourishes you get with Webflow. Plus, it really helps me strengthen my CSS and html skills.
